Lesney Matchbox Toy Cars – The Original

Posted on April 16, 2009
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The devoted collecting of small diecast models all began with one company back in 1953. With a plain conception of a toy car for his little girl, Jack Odell of Lesney Products had started a completely original brand of toys and collectibles that are currently as prominent today as they were over fifty years ago. Unfortunately, Lesney Products, the original, creator of the Matchbox car, is no longer operating but Lesney Series Matchbox toy cars from its day remain earnestly sought after.

From their birth, Lesney Series Matchbox diecast cars dominated the miniature diecast niche. When originally released, they were unmatched. Lesney Products was the inaugural producer to respect the market niche for small diecast cars and nobody had came up with anything yet to fill that need. The first car ever issued was a green and red road roller developed to fit inside a match box so Jack Odell’s daughter could take it to school. An success and using their clever matchbox marketing, 2 more cars were introduced. Those were a cement mixer and dump truck. With these three scale replicas, a new age sprung about slingshoting Lesney Products to the top of toy production. The series was quickly enlarged to become established as the 1-75 Lesney Series Matchbox cars.

At this time in their chronicles, Lesney Series Matchbox cars were being offered by a business known as Moko to promote the Moko Lesney Series. All of this thrived to become the golden days of British diecast. The three world players each had market share and were money making. They were doing great and would play off each other on advancements in their advancements. They were contrasted enough from each another that they were not in dead competition so it appeared all was good and none of these companies could do wrong.

Lesney Series Matchbox cars quickly ran into forthright competition from the US when Mattel released their models of Hot Wheels cars. Even though Hot Wheels cars were often dream vehicles and not reproductions like Lesney offered, they were colorful, faster, and had a operating suspension. Their wheels allowed them to roll faster on tracks and hard exteriors. Lesney responded as quickly as they could but it wasn’t fast enough. In only two short years, Lesney had surrendered their United States hold on sales. Soon, the United Kingdon followed. They slowly recovered for a short time in the mid-70’s but by the end of the decade they were in serious financial concerns. Lesney went bankrupt in June, 1982. As a result, the cars manufactured before this become much desired after collectibles and still are today.

Read more about Lesney Matchbox toy cars and Matchbox Across America cars at http://matchboxcarsforsale.blogspot.com

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